23andMe, Inc., MyHeritage Partner To Combine DNA And Family Trees

Personal genetics company 23andMe and Israel’s MyHeritage said on Tuesday they would collaborate to enable people to discover their heritage based on genetic ancestry and documented family history.California-based 23andMe, which is backed by Google, is a pioneer in the sale of home genetic tests and has more than 750,000 clients. It sells a $99 DNA test, from which it provides its customers ancestry-related genetic reports.

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