Brand, name, CI and website for Joyn Bio created by Cc – Circle Culture Consulting. The core task consisted of finding the appropriate visual language to communicate the innovations of the new synthetic biology company.
Brand, name, CI and website for Joyn Bio created by Cc – Circle Culture Consulting. The core task consisted of finding the appropriate visual language to communicate the innovations of the new synthetic biology company.
Berlin, October 2018. After building brand, name and CI, the brand consultancy Cc today announces the launch of the newly developed website www.joynbio.com. Joyn Bio was founded by Ginkgo Bioworks (“one of the most innovative companies in 2018” according to Fast Company) and Leaps by Bayer with the goal of bringing advanced techniques in synthetic biology to agriculture to support the industry’s sustainability efforts, starting with reducing the environmental impact of nitrogen fertilizer. With this approach, Joyn Bio is one of the earliest start-ups working in the new field of synthetic biology. The most well-known companies in this area include Impossible Foods (meat from plants), Modern Meadow (leather re-imagined), Bolt Threads (synthetic spider silk fibers) or Mother Dirt (live probiotics for the skin). Synthetic biology is an emerging form of science and engineering that aims at the design and construction of (new) biological systems without harming the environment and with the potential to solve the problems of a resource-constrained world. With Joyn Bio a new client joins the international portfolio of the consultancy Cc, which has already worked successfully with brands such as Nike, Beiersdorf AG, BlueRock
Therapeutics, Casebia Therapeutics, Converse, Mini, Red Bull, Chanel and Apple as well as cultural institutions such as Art Basel Miami Beach, the Helmut Newton Foundation and the Berlinische Galerie – Museum of Modern Art.
About Joyn Bio
Joyn Bio is a joint venture founded by Ginkgo Bioworks and Leaps by Bayer developing probiotics for plants to provide growers with next-generation solutions to their biggest challenges. Joyn Bio’s first area of focus will be on engineering microbes that provide cereal crops with their nitrogen needs to reduce agriculture’s reliance on nitrogen fertilizer and its environmental impact. Joyn Bio brings together microbiologists, synthetic biologists, plant scientists, and ecologists at its headquarters in Boston, Massachusetts, and its plant research facility in West Sacramento, California. For more information, visit www.joynbio.com.
About Cc
Cc – Circle Culture Consulting is a creative and strategic brand and communication consultancy based in Berlin, Hamburg and Los Angeles. Since 2001, Cc is specialized in analyzing the interplay of cultural and commercial developments in order to derive contemporary brand strategies. In doing so, the brand consultancy relies on its profound knowledge of trend research and its affinity for cultural developments and trends, which Cc observes and analyzes globally with the aid of its creative network. Cc’s clients include: Nike, Beiersdorf AG, BlueRock Therapeutics, Casebia Therapeutics, Converse, Mini, Red Bull, Chanel and Apple as well as cultural institutions such as Art Basel Miami Beach, the Helmut Newton Foundation and the Berlinische Galerie – Museum of Modern Art. In addition to Cc, managing directors Dirk Staudinger and Johann Haehling from Lanzenauer also head the Circle Culture Gallery in Berlin and Hamburg. For more information, visit www.ccurl.co or www.circleculture.com.
