NEW YORK, April 12 /PRNewswire/ -- Euro RSCG Life, the healthcare division of Euro RSCG Worldwide, today announced the acquisition of Esquema, Spain’s largest independent healthcare advertising agency, and Medea, the country’s leading independent medical education company. Called Euro RSCG Life Esquema and Euro RSCG Life Medea, these companies reinforce and expand Euro RSCG Life’s network, offering full service capabilities to pharmaceutical clients from its offices in Madrid. Euro RSCG Life Esquema and Euro RSCG Life Medea bring 28 healthcare communication professionals and a client roster that includes GlaxoSmithKline, Aventis, Cinfa, Rottapharm, Roche, Lilly, Abbott, Bristol-Myers Squibb & Serono.
“These acquisitions reinforce our worldwide healthcare network position, and our strategy to become a leading provider of European medical education services,” said Ron Pantello, CEO of Euro RSCG Life Worldwide. “Acquiring Esquema and Medea further demonstrates our ‘Power of One’ strategy of integrating the best services from across every communication discipline to help our clients achieve their goals. We are very excited with the skill sets Esquema and Medea bring to Euro RSCG Life in Europe. They have a talented team and deep client base.”
“Our shared commitment to focusing on client service and in growth strategy were key factors in choosing Euro RSCG Life as our network partner,” said Carlos Groba, founder of Esquema. “We are delighted to be part of Euro RSCG Life, as the network will help us access resources that will stimulate growth, such as opportunities to participate in broader, globally-focused assignments,” said Fernando Garcia, managing director of Medea.
“Esquema and Medea will transform Euro RSCG Life’s presence in Spain, becoming one of the three leading companies in this country with offices in both Madrid and Barcelona,” said Michel Nakache, CEO, Europe, for Euro RSCG Life. “This is a major step in our strategy to be a leader in each of the key European countries, and presents a significant development in the skills and talents available to our clients, creating a distinct competitive advantage for Euro RSCG Life in this market.”
Euro RSCG’s “Power of One” plan aligns Euro RSCG Life’s 46 health-focused offices in 16 major markets around the globe, creating a single network with almost 1,000 employees that is poised for strategic growth by offering new, more powerful and creative products and services.
Euro RSCG Worldwide, a leading integrated marketing communications agency, is made up of 233 offices located in 75 countries throughout Europe, North America, Latin America, and Asia Pacific. Euro RSCG provides advertising, marketing services, corporate communications, and interactive solutions to global, regional, and local clients. The agency’s client roster includes Airbus, Air France, Aventis, Cap Gemini, BNP Paribas, Danone Group, Intel Corporation, LVMH Louis Vuitton, MCI, PSA Peugeot Citroen, Polaroid, Reckitt Benckiser, and Volvo. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Nasdaq: HAVS; Euronext Paris SA: HAV.PA).
Press contacts: Michel Nakache CEO Europe Asia - Euro RSCG Life T: + 33 (0)1 58 47 87 20 Carlos Groba CEO - Euro RSCG Life Esquema T: + 34 91 375 64 00 Fernando Garcia Managing Director - Euro RSCG Life Medea T: + 34 91 375 64 14
Euro RSCG Life
CONTACT: Michel Nakache, CEO Europe Asia, +33-0-158478720, or CarlosGroba, CEO - Euro RSCG Life Esquema, +34-91-3756400, or Fernando Garcia,Managing Director - Euro RSCG Life Medea, +34-91-375-6414, all of Euro RSCGLife
Web site: http://www.eurorscg.com/
