GlaxoSmithKline Consumer Healthcare Release: Breathe Right Nasal Strips Partners With Kentucky Derby And Favored Kentucky Derby Contender Nyquist To Help Everyone Breathe Like A Champion

WARREN, N.J., May 4, 2016 /PRNewswire/ -- Nyquist, a favorite heading into the Kentucky Derby®, utilizes equine nasal strips to help him breathe better during the “Most Exciting Two Minutes in Sports.”

GlaxoSmithKline Healthcare

As a result, Breathe Right® brand has signed an official partnership with the Kentucky Derby® and Nyquist and will be onsite at the Kentucky Derby®Wednesday, May 4 through Saturday, May 7, to explain how the Breathe Right® nasal strips work with humans to help those who may suffer from nasal congestion breathe better, so they can sleep better. Those attending the race can pick up free nasal strips from the Breathe Right® brand booth at the event.

In fact, Nyquist’s owner J. Paul Reddam wears Breathe Right® nasal strips and he says, “With my allergies and nasal congestion, Breathe Right® nasal strips really help me sleep better.”

Breathe Right® nasal strips have unique engineering that make them an effective tool for managing nighttime nasal congestion and improving sleep. Breathe Right® nasal strips are made of flexible, spring-like bands that fit right above the flare of the nostrils. The underside is adhesive so that once positioned on the nose, they stay there. As the bands attempt to straighten back to their original shape, they lift the sides of the nose and open the nasal passages. This lifting action helps open nasal passages and makes it easier to breathe through your nose. Breathe Right® nasal strips provide relief for nasal congestion due to colds, allergies, or a deviated septum and reduce snoring caused by nighttime nasal congestion. Breathe Right® nasal strips, open your nose 38% more than allergy medicines alone.* In fact, 90 percent of snorers reported a better night’s sleep with Breathe Right® nasal strips. Breathe Right® nasal strips help people with nasal congestion breathe better so they can sleep better.

“Nyquist uses equine nasal strips to breathe better during the big race. Breathe Right® Nasal Strips relieve nasal congestion to help people breathe better to sleep better,” said Christie Vergalito, Brand Manager, Breathe Right® nasal strips. “It was a natural partnership for us.”

Fans not attending the Kentucky Derby® can receive a free sample of Breathe Right® nasal strips by visiting www.BreatheRight.com and can join the conversation by following @Breathe_Right on social media.

About Breathe Right® Nasal Strips
Breathe Right® nasal strips are a drug-free and clinically proven solution which instantly lift your nasal passages and open your nose to help people breathe better so they can sleep better. Breathe Right® nasal strips are a simple solution to a better night’s sleep for nasal congestion sufferers. Breathe Right® nasal strips are available in a variety of options to appeal to the needs of consumers. For more information, visit www.breatheright.com.

About GSK Consumer Healthcare
GSK Consumer Healthcare is one of the world’s largest consumer healthcare companies. Our purpose is to help more people around the world to do more, feel better and live longer with everyday healthcare products. We have a heritage that goes back over 160 years. We own some of the world’s best loved healthcare brands, including Sensodyne®, Theraflu®, Excedrin®, Nicorette® and NicoDerm®CQ®, Flonase®, and TUMS®. These brands are successful around the world because they all show our passion for quality, guaranteed by science. They are inspired by the real wants and needs of the millions of people who walk into pharmacies, supermarkets, market stalls and go on-line all over the world every day, and choose us first.

Our goal is to build a global, growing business we call a Fast Moving Consumer Healthcare (FMCH) company, dedicated to everyday healthcare with all of the scientific expertise and quality guarantees that demands, working at the speed and with the genuine consumer understanding the modern world expects.

About GlaxoSmithKline
GlaxoSmithKline one of the world’s leading research-based pharmaceutical and healthcare companies is committed to improving the quality of human life by enabling people to do more, feel better and live longer. For company information visit: http://www.gsk.com.

Media Relations:



GSK Consumer

Healthcare

Joanmarie Goddard

joanmarie.m.goddard@gsk.com

973.647.2177




GOLIN

Sarah Rothe

srothe@golin.com

703.216.4695

*vs Nasal decongestants alone (INSERT REF 38%)
Scharf et al. Ear Nose Throat Journal 1994

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SOURCE GSK Consumer Healthcare

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