Infiniti’s New Success Story Reveals How Devising a Marketing Strategy Helped a Pharmaceutical Company Curtail Marketing Spend and Boost Sales

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Marketing strategy engagement for a pharmaceutical company (Graphic: Business Wire)

Owing to increasing competition from generic drug manufacturers and the entry of new players, companies in the pharmaceutical industry are finding it extremely challenging to engage with their target customer segments. Also, today, businesses utilize multiple sales channels to reach their customers. Therefore, companies that solely rely on their brand name and traditional advertising techniques to drive sales are at a disadvantage. This is where the true importance of formulating an efficient pharmaceutical marketing strategy is realized by companies. By having an efficient marketing strategy in place, companies can devise targeted marketing and promotional campaigns to attract lucrative customer segments.

By employing pharmaceutical marketing strategy, pharma companies can engage with their customer base by formulating personalized marketing strategies for them. Request a free proposal to know how our marketing strategy engagement can help your business.

The business challenge: The client is a pharmaceutical company based out of Ireland. The client relied solely on traditional marketing and sales strategies like television and print advertising technique to promote their products. However, as customers utilized multiple channels to make purchases, the traditional marketing approaches proved to be costly for the company. Also, the company witnessed a huge dip in their sales rate. The client, therefore, approached Infiniti Research to leverage their expertise in formulating a marketing strategy. With Infiniti’s marketing strategy engagement, the client wanted to efficiently engage with their customer base and devise value maximization strategies to drive sales.

A marketing strategy can help businesses to efficiently devise marketing and sales plans to promote their new or existing products in the market. Contact us to gain detailed insights into the steps undertaken by our experts to help businesses formulate an efficient marketing strategy.

The solution offered: The experts at Infiniti Research conducted a four-phased approach. The experts analyzed the market competition, determined target audiences, set up a marketing budget, and formulated a marketing strategy plan based on insights gained from the engagement. As a part of the engagement, the experts also conducted demo campaigns and monitored the results. Infiniti’s marketing strategy engagement helped the client to understand the needs and demands of their customer segments and devise personalized marketing strategies for them. As recommended by the experts at Infiniti Research, the client focused on social media marketing and developed messaging apps and chatbots to have one-to-one conversations with their customers. Infiniti’s marketing strategy engagement helped the client to optimize their marketing investments and attract new customer segments. Furthermore, with Infiniti’s marketing strategy engagement, the client was able to enhance their profit margins by 37%.

Infiniti’s marketing strategy engagement helped the client to:

• Heighten customer awareness and enhance sales
• Improve brand presence on social media
• Wondering how your business can benefit from our marketing strategy engagement? Request more information from our experts!

Infiniti’s marketing strategy engagement offered predictive insights on:

• Making well-informed business decisions
• Devising a winning marketing strategy plan
• Want to gain more insights into our services portfolio? Request free brochure.

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: https://www.infinitiresearch.com/about-us

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