The global patient cleansing product market will exhibit a steady growth owing to the rise in demand amid COVID-19 pandemic.
Increasing focus on cleanliness and hygiene amid COVID-19 outbreak is fuelling the demand for patient cleansing products in the global market.
The global patient cleansing product market will exhibit a steady growth owing to the rise in demand amid COVID-19 pandemic. As per a study by Fact.MR, the patient cleansing market was valued at US$ 5,226.73 Mn in 2018 and is estimated to surpass a valuation of more than US$ 10,062 Mn at a CAGR of 7% through 2031.
Demand for patient cleansing products are expected to rise as they are substantially used for grooming and cleaning patients to prevent cross-contamination and hospital acquired infection. They are preferred over conventional sources of cleaning such as reusable linen, washbasins, and tap water because it harbours harmful bacteria and germs and are major sources of nosocomial infections that can lead to patient deaths.
Increasing awareness about sanitation, cleanliness, and hygiene maintenance particularly for high-risk patients will bolster the demand for patient cleansing products in the global market. These products are also used to prevent surface contamination and can be applicable for daily use.
Online retailing channels, increasing urbanization, and disposable income will collectively aggravate demand for patient cleansing product market. Hotels and tourism will also aid in the demand for patient cleansing products as they can be used for a variety of reasons.
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The market has witness favourable rise in demand owing to widespread of coronavirus. Government bodies and global organizations worldwide advice to practise safe and healthy hygiene habits has accelerated the demand for patient cleansing products.
“As key players aim for strengthening their footprint, mergers and acquisitions have emerged as leading strategy adopted among them. Besides this, there is ample focus on launching better quality products to gain competitive advantage,” says the Fact.MR analyst.
Key Takeaways
- Hand and bodycare wipes are the most consumed product as they are available in a wide variety such as pre-injection alcohol wipes, non-invasive medical devices disinfectant wipes, and macerator friendly body wipes.
- Dry wipe segment will also register high demand backed by increasing use in nursing homes, medical centres, and healthcare institutions.
- North America is expected to lead the global patient cleansing product market at a growing CAGR of 11% due to developed healthcare infrastructure and consumer awareness.
Key Drivers
- The prevalence of hospital acquired infections and the demand to control it are attributable for the expansion of patient cleansing product market.
- Rising awareness about cross-contamination, sanitization, and infection due to poor hygiene maintenance will boost product demand.
Key Restrains
- The presence of chemicals in the patient cleansing products might hinder growth in the market.
- Some products might not suit all skin types, this leads to government regulation on the products.
- There are a range of conflicting products in the market such as brushes, towels, and other surface cleaners that have the potential to limit the demand for patient cleansing products in the market.
Competitive Landscape
Some of the key players operating in the global patient cleansing products market are Procter and Gamble Co, 3M, The Clorox Company, Kimberly-Clark Corporation, Unicharm Corporation, and Medline and Hengan International Group Company Ltd. Key players are investing in innovative product launches and product expansion to gain competitive edge.
- Betz & Betz LLC 2018 launched Cleanbuds, a product designed as novel healthcare wipes.
- In 2019, PDI, a global infection prevention related leader acquired majority of share of Tru-D Smart UVC, a disinfectant company to develop Sensor 360 degree technology based disinfectant wipes.
- In January 2020, Diamond Wipes International Inc., launched Handy Clean Steridol wipes that provides effective germ protection solutions against coronavirus spread.
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More Insights on the Patient Cleansing Product Market
Fact.MR offers unbiased analysis of the patient cleansing products market. In order to understand the global patient cleansing products market potential, its growth, and scope, the market is segmented on the basis of product (hand & body care and facial care), product type (dry wipes, wet wipes, wash mitts, and perineal gloves), distribution channels (hospitals & specialty clinics market, drug stores & pharmacies market, and online stores market), material (woven and non-woven), end user (hospitals, medical facilities, healthcare centres, offices, food processing industry, hospitality, supermarkets, grocery stores, individual, and household), and region (North America, Latin America, Europe, South Asia, East Asia, Oceania, and Middle East & Africa).
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