WOODBRIDGE, N.J., Sept. 13 /PRNewswire/ -- Bob Karczewski, a co-founder of the Integrity Healthcare division of HealthSTAR Advertising, has been promoted to executive vice president, director of client services, at the agency. He will continue in his role as EVP, general manager of Integrity, and will report to Rich Levy, president of HealthSTAR Advertising, Inc.
In his new position, he will be responsible for all account services in addition to overseeing agency management and new business development.
“Bob’s ability to think strategically and relate to clients in many disciplines make him a great asset to the company,” said Levy, who pointed out that Karczewski’s success in integrating the agency’s operating units into a single productive force had played a significant role in the company’s growth.
Karczewski, who started Integrity with two partners, has overseen remarkable growth for the agency, which joined HealthStar in 2003. One of the fastest growing agencies in the healthcare field, HealthStar posted $22.4 million in revenues and $147.8 million in capitalized billings within its first year. The agency now employs 85 people to keep up with its growing roster of new accounts.
Before starting the Integrity division of HealthSTAR, Karczewski was EVP at Ribotsky Worldwide, in Somerset, NJ, where he was responsible for a 12-fold increase in revenues over a six year period. Over the years, he launched dozens of new products in the U.S. and worldwide and worked closely with a variety of professional and consumer audiences. He started his marketing career in 1983 at Lederele Laboratories in Wayne, NJ.
One of the few pharmaceutical executives who started out as a healthcare professional, Karczewski is a registered pharmacist and was a staff pharmacist at the Robert Wood Johnson Memorial Hospital in New Brunswick, NJ. A graduate of the School of Pharmacy at the University of Rhode Island and holder of an MBA from Fairleigh Dickinson University, Karczewski is a member of the Healthcare Marketing & Communications Council and the Medical Marketing Association.
HealthSTAR Advertising’s current roster of clients includes Alpharma, Barr Laboratories, Berlex Laboratories, Duramed Pharmaceuticals and Somerset Pharmaceuticals, among others. The agency is located at 100 Woodbridge Center Drive, Suite 102, Woodbridge, NJ 07095. Telephone: 732-726-0251; fax: 732-726-0951; email: info@healthstarcom.com; website: http://www.healthstarcom.com/.
About the HealthSTAR Network
HealthSTAR Advertising is part of HealthSTAR Communications, one of the largest marketing networks in the world. Headed by Jerry Brager, chairman and CEO, HealthSTAR represents 16 separate companies with a combined total of 95 clients, 500 employees and more than 200 brands.
Current clients include AstraZeneca Pharmaceuticals, Bayer Pharmaceuticals Corp., Biogen, Inc., Boehringer Ingelheim Corp., Eli Lilly & Co., GlaxoSmithKline, Merck & Co., Inc, Novartis Pharmaceuticals Corp., Pfizer Inc, Reliant Pharmaceuticals, Sankyo Pharma, Sanofi-Synthelabo Inc. and Wyeth. HealthSTAR is privately held and based in Woodbridge, New Jersey.
HealthSTAR Advertising
CONTACT: Julie Laitin of Julie A. Laitin Enterprises, +1-212-286-2424,jlaitin@julielaitin.com, for HealthSTAR Advertising
Web site: http://www.healthstarcom.com/
