SCOTTSDALE, Ariz.--(BUSINESS WIRE)--March 2, 2005--Medicis (NYSE:MRX) today announced the launch of Restylane Rewards(SM), the first and only consumer loyalty program for a cosmetic procedure. Restylane(R) is the first non-animal stabilized hyaluronic acid ("HA") filler for the treatment of facial wrinkles and folds. This new and unique program was developed to reward loyal Restylane consumers for adhering to a semi-annual treatment schedule, designed to ensure optimal results and maximize patient satisfaction.
