UPPER SADDLE RIVER, N.J., May 12 /PRNewswire-FirstCall/ -- PDI, Inc. , a healthcare sales and marketing company, today announced that it has been selected by Broadcast News Channel to be featured as “Terry Bradshaw’s Pick of the Week” for the third week in May, 2004.
The first one-minute segment, focusing on outsourcing partnerships, will air Tuesday, May 18 between 6:30 a.m. and 7:00 a.m. eastern time. The second segment, focusing on outsourced sales solutions, will air Thursday, May 20 between 7:00 a.m. and 7:30 a.m. eastern time, both on CNBC.
In the segments, which were taped last month, Charles T. Saldarini, CEO and Vice Chairman of PDI, defines outsourcing and discusses PDI’s strengths as an outsourcing pioneer in the industry as well as a modern innovator providing next-generation sales force solutions.
The selection as “Terry Bradshaw’s Pick of the Week” continues a trend of recognition of PDI as a thought-leader in outsourced sales and marketing solutions in the biopharmaceutical industry. A recent journal article by Stephen K. Budd, PDI’s President, Global Sales and Marketing Services, was featured in London-based Business Briefings earlier this year. Additionally, Saldarini will be featured discussing outsourcing on SkyRadio -- a service available on many airlines nationwide -- later this summer.
About PDI
PDI, a premier healthcare sales and marketing company, provides strategic alternatives to the portfolio challenges of biopharmaceutical and medical device and diagnostics manufacturers. Focusing on two core businesses, sales and marketing services and product commercialization, PDI leverages its expertise and commercial infrastructure to maximize profitable brand growth. Manufacturers choose the relationship which best meets their strategic and financial objectives, ranging from individual or bundled service agreements to broader commercial partnerships.
For more information about this release or PDI, visit the Company’s website at http://www.pdi-inc.com/.
PDI, Inc.
CONTACT: Stephen P. Cotugno, Executive Vice President, CorporateDevelopment, of PDI, Inc., +1-201-574-8617
Web site: http://www.pdi-inc.com/
