NEW YORK, Oct. 8 /PRNewswire/ -- The results are in for the 11th annual international Global Awards, the competition that honors the best in healthcare communications worldwide, with the top honors going to agencies in Chicago, IL and Buffalo, NY as well as in Belgium, Mexico and the U.K. Entries to the 2004 competition increased by over 15 percent, a record for the competition, with entries received from 42 countries. Details of the winning work can now be viewed on the Showcase section of the Global Awards website at http://www.theglobalawards.com/.
The judges awarded thirty-six Global Awards and five Grand Global Awards. The Grand Global for Best Professional Communication went to Crowley Webb And Associates of Buffalo, NY, for their Direct Mail piece “Campaign For Industry Influences,” created for Praxis.
The Grand Global for Best Consumer Communication went to BBDO/Mexico in Mexico City for the TV spot “Christmas,” a hilarious take on why Alka-Seltzer is so important during the holiday season.
The Grand Global for Social Commitment went to Leo Burnett Belgium in Brussels for a no-nonsense consumer TV spot for the Year Of The Handicapped entitled “A**h***.”
Winning a Grand Global for the second year running, this time for Best Craft & Technique, was Junction 11 Advertising of Weybridge in Surrey, England with a beautifully illustrated print campaign, “Living Nightmares,” created for Risperdal, a treatment for certain mental health problems.
The Grand Global for Best Film/Video went to Donahoe Purohit Miller in Chicago, IL for their inventive spin on the current Reality TV craze, “Sign-Fear Factor,” a Sales Force Education Video for Penlac.
The Global Awards recognize excellence in healthcare communications to both the professional and the consumer, with 15 of this year’s 36 Global Awards going to work entered in the professional categories.
US agencies, pharmaceutical and healthcare companies garnered the most honors, winning a total of 2 Grand Globals and 12 Global Awards. UK was second with 1 Grand Global and 6 Global Awards, followed by Germany with 5 Global Awards, Australia with 4 Global Awards and Canada with 2 Global Awards.
The final judging session of the 2005 Global Awards was held at the end of September in the Madison Avenue, New York offices of Euro RSCG Life. It was chaired by Mike Lazur, North American Regional Director & Chief Creative Officer Worldwide of Torre Lazur McCann Healthcare, and attended by members of the Global Awards’ international panel of judges and advisors from Australia, Brazil, Canada, New Zealand and the United Kingdom, as well as from around the United States. Preliminary judging sessions were held earlier in the year in Australia, England, Spain and Canada as well as in the United States.
About The Global Awards:
Now in their eleventh year, the Global Awards are recognized as the only awards dedicated to excellence in healthcare communications on an international basis. They have achieved the status of the world’s most coveted healthcare awards. Categories extend over regional, national and continental boundaries, and reach out to healthcare corporations, hospitals and education groups as well as to advertising agencies, design studios and production companies. By broadening the focus beyond advertising alone, the mission of The Global Awards is to reward not just excellence in creativity but also effectiveness. To honor winners, The Global Awards will once again be showcased in a supplement to be distributed worldwide through the competition’s network of international representatives. Additionally, all winners will be featured in the next New York Festivals Annual of Advertising, Volume Thirteen, to be published in Spring 2005. For more information, and to view the winning work, go to http://www.theglobalawards.com/.
The Global Awards
CONTACT: Anne White for The Global Awards, 212-643-4800, ext. 211
Web site: http://www.theglobalawards.com/