Princeton, NJ (August 3, 2011) - update CRM Inc., an innovator in the development of customer relationship management (CRM) solutions for life sciences, today announced the launch of a new digital community aimed at providing a meeting place for professionals involved with the use of CRM solutions in the life sciences industry. The new site will offer update CRM’s extensive experience in the development of industry-specific customer relationship management (CRM) platforms and apply it specifically to the life sciences industries , including pharmaceutical, medical device and biotech. The initiative includes an informational website, links to detailed corporate documentation and white papers, and connections to social media outlets such as Twitter. As the update CRM community grows, so will the content, covering issues relevant to all users of CRM systems in the life sciences arena, from best practices, to the relationship between social media and CRM to compliance and legal issues within the industry.
“As update CRM grows, we want to continue to build strong relationships within the life sciences community - not only within our customer base, but with all CRM users in the industry,” said Florian Vogel, head of US operations for update CRM. “This initiative is a great way for us to interact directly with the market, and share our knowledge on key industry issues and topics.”
The update CRM website will become the company’s digital interface with the industry, customers and potential clients, offering news, opinions, special offers and promotions, as well as a bit of fun. The site will also serve as a hub for update CRM’s social media initiatives.
- To visit the website, go to: www.update.com/us
- To become a fan of update CRM on Facebook, go to: www.facebook.com/updateCRM
- To follow update CRM on Twitter, go to: @updateCRM_US
- To view the update CRM YouTube channel, go to: www.youtube.com/user/updateCRM
About update CRM Inc.
update CRM Inc. is a leading provider of premium customer relationship management (CRM) solutions designed specifically for the life sciences industry. update CRM’s innovative and unique cloud-based customer solutions, coupled with extensive experience in the CRM and life sciences industries, ensures that our customers are more successful. With its parent company, update software AG, and hosting partner, IBM, the company offers a complete CRM solution to more than 1,500 companies serving 170,000 end users in 80 countries. update CRM provides its customers with industry-specific CRM solutions emphasizing speed, quality and sustainability - without financial risk to the customer.
Contact:
Efrain Viscarolasaga
Elevate Communications
+1 (617) 861-3652
efrain@elevatecom.com
Brenna Garay
update CRM, Inc.
+1 (814) 360 8054
Brenna.Garay@update.com
John Gates
Elevate Communications
+1 (617) 861-3651
john@elevatecom.com
