FORT WASHINGTON, Pa.--(BUSINESS WIRE)--Verilogue, a leading pharmaceutical market research firm that captures and analyzes authentic physician-patient interactions, will discuss the opportunities that exist to understand and shape customer attitudes and behaviors at the clinical point-of-practice. Specifically, Verilogue’s case study presentation at the Pharmaceutical Market Research Group (PMRG) Institute in Philadelphia later this month will examine the influence physician communication behaviors have on patients’ willingness to accept treatment recommendations and take specific brands.
