INGELHEIM, Germany--(BUSINESS WIRE)--Boehringer Ingelheim today announced the launch of the Your Time campaign – a worldwide call to raise public awareness of chronic obstructive pulmonary disease (COPD) and the importance of acting now. By diagnosing and optimally managing the disease earlier it’s still possible to make a real difference to patients’ lives. Despite the disease affecting 210 million people worldwide5 and being responsible for twice as many deaths as diabetes,6 it is little known or talked about. By the time most people know they have COPD, they will have already lost around 50% of their lung function2,3 – and urgent, optimal management is necessary. Identifying and optimally managing COPD in the early stages has the potential to slow the progression of the disease4 and may give patients the best opportunity of living a better life for longer. The Your Time campaign echoes the context of this year’s World COPD Day (18 November 2015), organised by GOLD* around the theme “It’s Not Too Late”.7
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