Increase in number of promotional activities carried out by key players has played a major role in the growth of the brain health supplements market.
Increase in number of promotional activities carried out by key players has played a major role in the growth of the brain health supplements market.
Brain health supplements market accounted for $3.50 billion in 2017 and is projected to manifest $5.81 billion by 2023, growing at a CAGR of 8.8% from 2017 to 2023.
Growth Drivers and Industry Trends
Global brain health supplements market is divided on the basis of product, application, supplement form, age group, sales channel, and region. The market is segmented into herbal extract, vitamins & minerals, and, natural molecules. The natural molecules segment held the largest share in 2017, contributing more than half of the market. However, the herbal extracts segment is projected to manifest the fastest CAGR of 9.8% CAGR through 2023.
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COVID-19 scenario-
- Due to the global pandemic all over the world, the medical devices manufacturers are majorly focusing on essential medical devices production including ventilators and diagnostics.
- However, due to the precautionary measures taken by governments in various regions, the supply chain has been hampered. Which may result in shortage of devices in certain locations.
- Food and Drugs Administration (FDA), on the other hand, shared a COVID-19 guidance with medical device manufacturers to notify the agency about changes that could affect availability of their products.
Rise in awareness about brain health supplements, growth in number of promotional activities conducted by the key players, and increase in adoption of brain health supplements by students are some key factors that fuel the growth of the brain health supplements market. Rapid growth in e-commerce industries that results in easy product availability in the developing countries and rise in preference for natural supplements over pharmaceuticals are expected to boost the market growth during the forecast period.
At present, natural compounds dominate the brain health supplements market, due to their effectiveness and minimal adverse effects. However, herbal extracts are expected to exhibit high market growth during the forecast period, owing to rise in awareness about herbal extracts in the developed regions. Memory enhancement and attention & focus segments held more than 50% of the market share in 2016.
On the basis of application, the market is divided into memory enhancement, mood & depression, attention & focus, longevity & anti-aging, sleep & recovery, and anxiety. The memory enhancement segment dominated the market in terms of revenue in 2017, contributing more than one-fifth of the total market. However, the attention & focus segment is expected to manifest the fastest CAGR of 10% during the forecast period.
Based on supplement form, the market is segmented into tablets, capsules, and others. The capsules segment held the largest share in 2017, contributing about two-fifths of the market and is expected to continue its dominance throughout the study period. Moreover, the market is expected to register a CAGR of 8.6% during the forecast period.
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Segmentation Analysis of the Industry
On the basis of age group, the market is bifurcated into children, adults, and elderly. The adults segment held the largest share in 2017, contributing more than half of the market share. However, the children segment is projected to portray the fastest CAGR of 9.9% during the forecast period.
Based on sales channel, the market is segmented into supermarkets & hypermarkets, drug stores, online stores, and others. The supermarkets & hypermarkets segment held the largest share in 2017, contributing nearly two-fifths of the market. However, the online stores segment is estimated to register the fastest CAGR of 12.1% during the forecast period.
The market is analyzed across various regions such as North America, Europe, Asia-Pacific, and LAMEA. North America dominated the market in 2017, contributing nearly two-fifths of the market. However, the market in Asia-Pacific is expected to register a CAGR of 10.1% during the forecast period.
Key players in the industry-
- AlternaScript, LLC
- Accelerated Intelligence Inc.
- Liquid Health, Inc.
- HVMN Inc.
- Natural Factors Nutritional Products Ltd.
- Aurobindo Pharma Limited
- KeyView Labs, Inc.
- Onnit Labs, LLC
- Purelife Bioscience Co., Ltd.
- Quincy Bioscience.
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