Developing a Winning Go-to-Market Strategy for a New Drug Launch | Infiniti Research’s Latest Market Research Engagement for a Pharma Company

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Although new drugs undergo various medical trial processes and regulatory checks, around 25% have failed to reach even half of the revenue forecast. This is because a new product launch requires thorough research and analysis. Market research solutions can help pharma companies meet their research and information needs. Consequently, pharma companies are partnering with firms like Infiniti Research to leverage their expertise in offering custom market research solutions.

Are you looking for the right partners to support you in your new product launch plan? If yes, our experts can help. Request a free proposal today!

The business challenge: The client is a pharmaceutical company based out of the United States. The client was looking to introduce their new oncology drug in the United States. However, the increasing competition from generic drug manufacturers posed major challenges for the company. Also, they faced difficulties in competitively setting prices for their new drug. As such, they approached the experts at Infiniti Research to leverage their expertise in devising a robust product launch strategy.

Do you want to identify the potential for your new product in the market? Our market research experts can help. Contact us.

The solution offered: By conducting a market research engagement, our experts helped the client to understand the market size, growth rate, and profitable opportunities. Also, our experts carried out a product research study, where they analyzed the complete product development lifecycle. Furthermore, our experts conducted a competitive intelligence study to help the client understand competitors’ pricing structures and business models.

Infiniti’s market research solution supported the client in devising an efficient product launch strategy. Also, the client was able to develop a robust go-to-market strategy to successfully launch their new oncology drug. Within two years of new drug launch, the client was able to exceed their revenue expectation and realize savings of over $2.6 million.

Infiniti’s market research engagement helped the client to:

• Keep up with all the latest technological innovations and market changes in the US pharma industry
• Competitively price their new drug to achieve maximum profitability
• Wondering how your business can benefit from our market research engagement? Request more information from our experts!

Infiniti’s market research engagement offered predictive insights on:

• Analyzing the pricing strategies for similar oncology drug in the market
• Evaluating the average sales potential for their new oncology drug
• Want to gain more insights into our services portfolio? Request free brochure.

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: https://www.infinitiresearch.com/about-us

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