Boy or girl? Now you can pick the sex of your baby in the privacy of your own home. Or so the Internet sellers of sex-selection kits would have you believe. The latest fad in babymaking offers guaranteed, worry-free gender selection for just $199 plus shipping. Some experts call it “snake oil.” But that hasn’t stopped entrepreneurs from trying to capitalize on demand among some prospective parents. The phenomenon first gained attention when some U.S. fertility clinics began offering gender selection for non-medical reasons through costly, often invasive medical procedures. But it’s been taken to a different level by purveyors of unproven home-use products, who are milking the increasing awareness about more legitimate sex selection methods and hoping to draw some of the same potential customers, said University of Pennsylvania bioethicist Arthur Caplan.
