Omni Hotels Transforms Select Guest(R) Loyalty Program

PRNewswire -- Omni Hotels announces the expansion of its renowned Select Guest loyalty program. The newly expanded, three-tiered program is designed to provide the most extensive list of value-added services personalized for today's savvy travelers. In celebration of the program's 20th anniversary - Select Guest was the hotel industry's first loyalty program based on recognition and a heightened level of personalized service, not points -- new base level benefits now include complimentary pressing, shoe shine and eco-friendly housekeeping options. The program also now gives guests the ability to earn free nights in a simple, easy formula - travelers can earn one complimentary night for every 10 nights -- versus often complicated points-based programs.