The global oral care market is expected to registered growth at a CAGR of 8.1% over the forecast period and is predicted to reach valuation US$ 99.78 billion by 2030 from valued at US$ 49.40 billion in 2021.
The global oral care market is expected to registered growth at a CAGR of 8.1% over the forecast period and is predicted to reach valuation US$ 99.78 billion by 2030 from valued at US$ 49.40 billion in 2021.
Growth Factors
The increasing incidences of dental diseases, rise in the number of dental professionals, and technological advancements in the oral care devices and products are the major factors that are driving the growth of the global oral care market. Oral diseases such as periodontal disease and tooth decay are the most challenging and widely spread chronic disease. According to the World Health Organization, approximately 5% to 10% of the total healthcare expenditure is constituted by the expenditure for the treatment of dental carries. The prevalence of dental carries is higher among the young population, as per the FDI World Dental Federation. 60% to 80% of the cases of dental carries occurs among the individuals aged between 6 to 19 years in the developed regions of Europe and North America. The rising awareness regarding the dental problems and increased healthcare expenditure are the most prominent factors that are expected to boost the growth of the global oral care market.
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Report Highlights:
- Based on the product type, the toothbrush segment constituted revenue share of 26% and dominated the oral care market in 2020. Toothbrush is the most common and highly penetrated oral care product across the globe. The increased awareness among the global population regarding the benefits of using toothbrush daily has fueled the growth of the toothbrush segment. The rising technological advancements and the growing popularity of the electric toothbrush is expected to offer several growth aspects to the market players in the forthcoming years.
- Depending on the age group, adults was the dominating segment in the global oral care market. The high adult population across the globe, rising prevalence of various oral diseases, and rising expenditure on the oral care are the prominent growth drivers of this segment. The huge demand for the numerous oral care products such as mouthwash, dental floss, toothpaste, and denture care among the adult population is the primary reason behind the dominance of this segment.
- On the basis of sales channel, the online sales channel is anticipated to exhibit the highest CAGR during the forecast period. The surging penetration of the e-commerce, higher adoption of smartphones, and increasing number of internet users are the primary factors behind the growth of this segment. The conveniences and high discounts offered by the e-commerce platforms are successfully attracting a high number of customers, which is expected to drive the growth of this segment in the upcoming future.
- Asia Pacific accounted for around 41% of the revenue share and led the global oral care market in 2020. The presence of the huge population in this region and the increased adoption of the common oral care products such as toothbrush, toothpaste, and mouthwash among the population of all ages has led to the dominance of this region in the global oral care market. The growing population in Asia Pacific especially in the developing countries like China, India, and Indonesia is further fueling the demand for the oral care products.
- North America is estimated to be the fastest-growing oral care market during the forecast period. The rising prevalence of oral diseases, increasing expenditure in oral care, and adoption of advanced oral care products are the prominent growth drivers in the North America oral care market.
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Future of Oral Care Market
The rapid penetration of the e-commerce is expected to drive the growth of the global oral care market in the foreseeable future. According to the International Telecommunication Union, around 63% of the global population had access to the internet at the end of 2021 and this number is expected to grow rapidly. The surging adoption of smartphones and growing penetration of internet is expected to drive the sales of the oral care products through online sales channels in the forthcoming future.
COVID-19 Impact Analysis:
- The social distancing and lockdown measures adopted during the COVID-19 pandemic resulted in a rapid shift in the consumer buying pattern. The consumers shifted to the online sales channels during the pandemic.
- The closure of the stores and travelling restrictions resulted in the lack of adequate stocks and the panic buying of oral care products created a gap between the supply and demand.
Key Developments in the Marketplace:
- In October 2019, Colgate Palmolive Company introduced itsnew and innovative product, called Colgate Optic White Advanced LED Whitening Treatment, which facilitated to whiten teeth.
Segments Covered in the Report
By Product Type
- Toothbrush
- Toothpaste
- Mouthwash
- Dental Floss
- Denture Care
By Age Group
- Kids
- Adults
- Geriatric
By Application
- Home
- Dentistry
By Sales Channel
- Hypermarkets/Supermarkets
- Specialty Stores
- Drug Stores &Pharmacies
- Convenience Stores
- Online Sales Channel
By Geography
- North America
- Europe
- Asia-Pacific
- MEA
- Latin America
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