Pfizer Inc. Selects Adams & Knight to Solidify VIAGRA(R) Brand in Africa and Middle East Markets

AVON, Conn.--(BUSINESS WIRE)--Pfizer Inc. (NYSE:PFE), the world’s largest research-based pharmaceutical company, has selected Adams & Knight, Inc., for consumer and professional marketing for its VIAGRA® brand in the Middle East and Africa. Adams & Knight, an integrated marketing agency headquartered in Avon, Connecticut, will manage VIAGRA® patient, physician, and pharmacist communications in a campaign that will include TV, print, online and point-of-sale marketing.
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