Study Shows That Swaddling After The Age Of Four Months Increases Risk Of Death - The Zipadee-Zip Swaddle Transition Helps Babies Sleep Safely

FORT WORTH, Texas, May 27, 2016 /PRNewswire-iReach/ -- A recent analysis of four different studies by the journal Pediatrics1 shows a correlation between swaddling and an increased risk of death from sudden infant death syndrome (SIDS). Researchers concluded that the risk with swaddling is highest as babies age because babies as young as 2-3 months can wiggle out of the swaddle, leaving a loose blanket for them to get tangled in. For parents that have seen swaddling as a miracle solution to getting their babies to sleep and stay asleep, this news may have them fearing sleepless nights. Fortunately, there is a safe and effective solution The Zipadee-Zip swaddle transition from SleepingBaby.com

Photo - http://photos.prnewswire.com/prnh/20160526/372753

"As parents, safety is absolutely our biggest concern. When my daughter started to wiggle and roll over, I knew we couldn't have any blankets that could come loose in her crib, even though swaddling was very comforting to her and allowed her to stay asleep. I tried every wearable blanket on the market and none of them worked.  That's why I pulled out my sewing machine and created the Zipadee-Zip," said Stephanie Parker, inventor of the Zipadee-Zip and co-owner of Sleeping Baby.

The starfish-shaped Zipadee-Zip is a simple yet revolutionary way to help transition babies out of swaddle sleeping. It provides those "edges" or womb-like environment while providing babies with the freedom to roll and use their arms and hands safely.

THE SCIENCE BEHIND THE ZIPPADEE-ZIP

The Moro (or startle) reflex jolts a baby awake with a falling sensation. Babies are startled because they wake up and can't feel their "edges" like they could in the womb. The American Academy of Pediatrics (AAP) says that when done correctly, swaddling can be an effective technique to help calm infants and promote sleep. However, it recommends that parents stop swaddling their little ones as early as two months of age, when they are intentionally trying to turn over and move their arms around more2.

The Zipadee-Zip's star-shaped pointed sleeves and star-fish design is patent pending because it inspires sounder sleep than any other wearable blankets on the market. The slight resistance in the wing-span allows a baby to move around freely while still providing the enclosed, cozy sensation babies enjoy so much in the swaddle and the womb.

Available from SleepingBaby.com, the Zipadee-Zip has given tens of thousands of parents and babies the gift of a good and safe night's sleep.

See a video from a real Sleeping Baby customer about how it works: http://ow.ly/Ze6T7

Watch Zipadee-Zip inventor Stephanie Parker on ABC's hit show Shark Tank: http://ow.ly/Ze6L5

Sources: 1Pediatrics Article, "Swaddling and the Risk of Sudden Infant Death Syndrome: A Meta-analysis" May 2016. http://pediatrics.aappublications.org/content/early/2016/05/05/peds.2015-3275. 2AAP News Article, "Unwrapping the controversy over swaddling" http://www.aappublications.org/content/34/6/34

Media Contact:Lynaia Lutes, LT Marketing, 817-228-2289, lynaia@ltmarketing.net

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SOURCE Zipadee-Zip

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