SAN CLEMENTE, Calif.--(BUSINESS WIRE)--VertiFlex Inc., a private spinal technology company, today announced it has named Brad Hancock Vice President of Sales. Hancock will manage the U.S. sales and distribution for the company. Hancock brings 25 years of experience in the medical industry to VertiFlex. For the past 18 years he held senior management positions in Medtronic’s Cardiac Rhythm Device Management, Spinal and Neuromodulation divisions serving as VP of Sales for both Spinal and Neuromodulation for the past 6 years. Hancock led teams that developed a marketplace for emerging technologies for patients suffering from Neurological and Spinal disorders. During his tenure at Medtronic he was part of a task force, along with GE, Abbott, J&J and Baxter, that launched the Global Healthcare Exchange.