World Golf Hall-of-Famer Greg Norman and Instaflex® Advanced Team Up to Promote Healthy Joints

CHARLOTTE, N.C., July 31, 2018 /PRNewswire/ -- Instaflex® Advanced, a leading global joint health brand, announced today that it has teamed up with legendary Australian golfer, Greg Norman to be a Brand Ambassador.

During his days on the golf course, the internationally renowned “Great White Shark” won more than 90 tournaments worldwide, including two Open Championships. He holds the distinction of defending his No. 1 position in the world golf rankings for 331 consecutive weeks, the second-longest reign in history.

After playing golf for nearly 40 years, Greg Norman is no stranger to joint discomfort. Though his tournament days are over, today at age 63, he maintains a rigorous health and fitness routine and is a busy entrepreneur who can’t let joint aches slow him down.

Instaflex® Advanced is a daily, doctor-formulated joint support supplement that promotes joint comfort, mobility, and an active lifestyle. Featuring key natural, clinically studied ingredients, Instaflex® Advanced provides fast, strong relief beginning in as little as seven days, with powerful results that increase over time.

“As a world champion golfer and athlete, Greg Norman is the perfect fit to represent Instaflex® Advanced,” says Mike Amburgey, Chief Marketing Officer for Instaflex® Advanced. “We are very excited to have him on board.”

As a Brand Ambassador for Instaflex® Advanced, Greg Norman will appear in various advertising and promotional materials, including television, online, and retail.

“After a long golf career, I’ve had my fair share of joint issues,” says Greg Norman. “Now as I’m running my businesses and attacking life on all fronts, I can’t have my joints slowing me down. It’s important my knees and joints are healthy and flexible.”

He continued, “If you look at the ingredients and science behind Instaflex® Advanced, it’s a premier joint formula that can help you stay healthy and active at any age. I’m really looking forward to this partnership and proud to represent the brand.”

To learn more about Instaflex® Advanced and the entire portfolio of Adaptive Health wellness products, please visit: Instaflex.com or AdaptiveHealth.com.

About Adaptive Health, LLC
Adaptive Health, LLC, formerly known as Direct Digital, LLC, is a leader in science-based product development with a full portfolio of scientifically formulated nutritional health brands, including Instaflex®, Nugenix®, Peptiva®, Lumiday®, Dr. Sinatra®, Dr. Williams™, Dr. Whitaker®, Sleep Answer® and OxyRub®.

The company rebranded as Adaptive Health after its acquisition of Healthy Directions, LLC, in December 2017. With Healthy Directions’ vast product line and extensive board of medical advisors and doctors, it contributes to the company’s long-standing commitment to science and innovation.

Adaptive Health has over 150 employees across three offices in Charlotte, NC, Boston, MA, and Bethesda, MD. Its products are sold in many major retailers across North America and internationally, as well as via its innovative direct-to-consumer ecommerce platform. For more information, please visit www.AdaptiveHealth.com.

About Greg Norman
Arguably the most successful athlete-turned-businessman in the world, Greg Norman is known as much for his entrepreneurial spirit in the boardroom as his dominance on the golf course. The internationally renowned “Great White Shark” won more than 90 tournaments worldwide, including two Open Championships, and he holds the distinction of defending his No. 1 position in the world golf rankings for 331 weeks, the second-longest reign in history.

Greg Norman now transcends the game of golf, with over a dozen companies around the world bearing his name and the iconic shark logo as part of the Greg Norman Company, which he leads as Chairman & CEO. His internationally recognized brand boasts more than 100 golf course designs across six continents, a global real estate collection, award-winning wine, golf-inspired lifestyle apparel and a diverse investment division. For more information: www.shark.com

About Authentic Brands Group
Authentic Brands Group (ABG) is a brand development, marketing, and entertainment company, and the owner of the Estate of Marilyn Monroe. Headquartered in New York City, ABG manages, elevates, and builds the long-term value of more than 33 consumer brands by partnering with best-in-class manufacturers, wholesalers, and retailers. Our brands have a global retail footprint in more than 50,000 points of sale across the luxury, specialty, department store, mid-tier, mass, and e-commerce channels and more than 4,381 branded freestanding stores and shop-in-shops around the world. ABG is committed to transforming brands by delivering compelling product, content, business, and immersive brand experiences. We create and activate original marketing strategies to drive the success of our brands across all consumer touchpoints, platforms, and emerging media.

ABG’s global portfolio of iconic and world-renowned brands includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Michael Jackson® (managed brand), Nautica®, Aéropostale®, Juicy Couture®, Jones New York®, Herve Leger®, Judith Leiber®, Frederick’s of Hollywood®, Nine West®, Frye®, Adrienne Vittadini®, Taryn Rose®, Bandolino®, Misook®, Hickey Freeman®, Hart Schaffner Marx®, Spyder®, Tretorn®, Tapout®, Prince®, Airwalk®, Vision Street Wear®, Above The Rim®, and Hind®. For more information visit ABG-NYC.com.

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SOURCE Adaptive Health